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Senior Manager, Marketing and CRM

Corporate Development Division

Ref: CDD571/24, 10218

 

Job Description

 

Who we are looking for:

  • Creativity in new ideas and future focus vision. 
  • Collaboration with colleagues and the community at large.
  • Work Smart, Play Smart!

 

What you'll do:

  • Develop and execute comprehensive marketing strategies and campaigns to drive brand awareness, customer acquisition, and retention.
  • Oversee the management and optimization of our CRM system to ensure effective customer segmentation, lead generation, and personalized marketing communications.
  • Collaborate with cross-functional teams to design and enhance user interfaces (UI) and user experiences (UX) across various digital platforms.
  • Utilize marketing data analytics to track campaign performance, customer insights, and ROI, and provide actionable recommendations for continuous improvement.
  • Lead and mentor a team of marketing professionals, providing guidance, support, and fostering a collaborative work environment.
  • Manage and execute digital marketing initiatives, including SEO/SEM, email marketing, social media, and content marketing, to drive engagement and conversions.
  • Coordinate and execute events marketing strategies, including trade shows, conferences, and webinars, to enhance brand visibility and generate leads.
  • Stay up-to-date with industry trends and emerging technologies in marketing, CRM, and digital platforms, and identify opportunities to leverage them for business growth.
  • Work closely with external agencies, vendors, and partners to ensure effective execution of marketing campaigns and initiatives.

 

You'll be a good fit if you have/are:

  • Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree is a plus.
  • Proven experience as a Senior Manager or similar role in marketing, CRM, or related fields.
  • Strong expertise in UI/UX principles and best practices, with the ability to translate requirements into effective digital experiences.
  • Extensive knowledge of CRM systems, preferably HubSpot, and experience in managing customer databases, segmentation, and automation workflows.
  • Proficiency in marketing data analytics, including the ability to analyze and interpret data, generate insights, and develop data-driven strategies.
  • Solid understanding of digital marketing channels, such as SEO, SEM, email marketing, social media, and content marketing.
  • Experience in planning and executing successful events marketing campaigns and managing event logistics.
  • Excellent leadership and team management skills, with the ability to inspire and motivate team members.
  • Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
  • Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and external stakeholders.
  • Results-oriented mindset with a focus on driving business growth and achieving marketing objectives.
  • Knowledge of the latest marketing trends, technologies, and best practices.
  • Candidate with less experience may be considered the role of Manager, Marketing and CRM

 

Note:

Applicant may be considered for other positions if not matching the requirements of the subject position.

 

What we offer and What you’ll like here:

  • Exciting new technology development (e.g. IoT, 5G, LoRA, AI etc.) to actualize your creative ideas
  • Opportunities to work with our innovative and vibrant talents
  • Embracing work flexibility (including Flexi-work hour)
  • Dynamic and energetic culture with smart outfits & sport shoes
  • Academic training scholarship to take your career up a notch 
  • MPF Top-up & dental benefit
  • Medical benefits from Day-1 with extended coverage to dependent(s)

 

Apply now if you’re ready to take the challenge!  Do not miss this opportunity to join us to Create Value and “MAKE SMART SMARTER”!  

 

HKPC will take into consideration both the quantitative and qualitative requirements of the position when selecting the suitable candidates.  A competitive salary package commensurate with academic qualifications and experience will be offered. 

 

Applicants are welcome to submit application at the HKPC e-Recruitment System (careers.hkpc.org) in 1 week from the posting date.  Recruitment will continue until the position is filled.  

 

Personal data collected will be used for recruitment purpose only. Candidates not invited for interviews within 6 weeks may consider their applications unsuccessful and the applications will be disposed by HKPC within 12 months.

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